WhatsApp New Policy – The Forts Controversy of 2021

whatsapp new policy

There has been a recent uproar about the new WhatsApp policy that most of us clicked “I agree” to, without even reading it. If you are someone who wants to know about it, then you have come to the right place.

Do you want to know how it will affect your personal conversations and your business as well? Keep reading to find out all the details that you should know.

What Will Happen Next?

To know what will happen next, keep reading to find out about the WhatsApp updated policies that are the talk all around the world.

WhatsApp Policy

The updated WhatsApp policy denotes that they have all the rights reserved to extract data from the users’ chats to show better and more personalized advertisements on Facebook.  There has been an uproar that WhatsApp will have all the rights to use your personal data, and the chats are not ended to end encrypted however that’s not the complete truth.

In a tweet, WhatsApp explained that “Our privacy policy update does not affect the privacy of your messages with friends or family. Learn more about how we protect your privacy as well as what we do NOT share with Facebook.”

It means that this policy is only for businesses, and users’ personal chats will still remain encrypted, and their privacy will be upheld. In this situation, many people are shifting to other applications and saying goodbye to WhatsApp for once and all.

Alternate Applications that People are shifting to

After WhatsApp new policy, people are having major concerns about their privacy and how much WhatsApp will be able to make sure that private conversations stay private. In this situation, many applications that WhatsApp had overtaken are now coming to light, and people are willingly shifting too.

Not just common people but many people on great posts are also shifting to different applications such as Elon Musk and the president of Turkey, Tayyip Erdoğan.

Some of the other messaging apps people are now switching to is Signal and Telegram.

In a tweet, Elon Musk, now the richest man in the world and the owner of tesla and space X, was seen recommending Signal. The tweet read, “Use Signal.”

The funny thing here is that Elon Musk referred to the signal messaging app in this tweet; however, people misunderstood and downloaded Signal Advance. As a result, its stock prices shot up to 438% and reached a high of $70.85. It was something even signal advance couldn’t expect, but lucky them for having the same name as signal messaging app.

Luck works in mysterious ways.

The president of Turkey, Tayyip Erdoğan, also said that he is switching from WhatsApp to BiP by Turkcell as it provides full privacy.

How Will It Affect Your Businesses?

No matter what people say, this new policy update will actually help the customers and the businesses. How? It will work as a marketing strategy.

Let us walk you through it.

Facebook shows advertisements to its audience, which helps the bands/businesses reach. In this manner, the businesses are showcased to the right kind of audience and increase the conversion rate. This, in simpler words, means that now WhatsApp will take keywords from the conversations with the BUSINESS ACCOUNTS and not the users PRIVATE ACCOUNTS and then showcase the correct ads.

For example, if you are looking for a table mat and speak with it with a business account, the keyword here will be “table mat,” and when you scroll Facebook newsfeed, you will see ads for table mats.

WhatsApp is actually taking the marketing game a step up so buyers and sellers can be connected with each other effectively if we think it through. We can say it acts like your genie that shows you all your wishes on your newsfeed.

We know that many people have been against WhatsApp new privacy policy, but there is nothing to worry about since your personal data will remain safe, and Facebook or WhatsApp will not be able to see your personal data. The user’s personal chats still remain end to end encrypted, while the Facebook and WhatsApp teams will access the business accounts.

Let us know what you think about it. Are you one of those people who clicked “I agree” without reading the pop-up?